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World Cup, FIFA and hydration breaks

Ads during World Cup matches? Why commercials are on during water breaks

Fans watching the 2026 World Cup opening match between Mexico and South Africa likely saw something they didn't expect in the middle of play: ads.

· 19h · on MSN

Why do FIFA World Cup games have breaks? Explaining water breaks and hydration strategy for summer tournament

The Mirror US on MSN · 2h

Telemundo reporter savages FOX over in-game FIFA World Cup commercials

· 18h

FIFA World Cup controversy erupts in very first game as fans fear for tournament

Fans are fearing for the standard of officiating at the World Cup after two controversial red cards in the opening game.

· 19h

World Cup fans furious as greedy FOX cuts away from first game and violates FIFA rule

· 22h

FOX viewers furious before World Cup has even started with opening ceremony decision

19h

‘Ridiculous conceit’: Commercials during World Cup broadcast spark outrage

The 2026 World Cup in North America, with Mexico, Canada, and the United States playing host, started on Thursday with a fixture between Mexico and South America in Mexico City. The host nation went on to win 2-0,

2hon MSN

World Cup huge ad event, but trails Super Bowl: Publicis

The 2026 FIFA World Cup is expected to be one of the biggest commercial events in football history, thanks to the tournament's expansion to 48 teams. Josh Bullmore, Chief Strategy Officer at Publicis Groupe UK,

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World Cup introduces first mid-match commercial breaks, angering fans

FIFA introduced mandatory water breaks during each half of every game, which broadcasters have used to show commercials.

The Mirror US on MSN

Matthew McConaughey fans double-take as he 'waxes poetically' during World Cup

Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by Matthew McConaughey just ahead of the event's kick off

Inside Nike's World Cup commercial: Here's every celebrity cameo in viral ad with Kim Kardashian, more

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's best,

The World Cup is already on screen: adverts that broke the internet

Forget the wait and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations flirting with

Axed England star Cole Palmer appears with World Cup superstars in £30m Nike ad blunder featuring Ronaldo and Haaland

AXED England star Cole Palmer appears with World Cup aces in a £30million Nike commercial — in an awkward gaffe for the sportswear giant. The Chelsea midfielder, 24, was picked to line-up

Fitgurú on MSN

World Cup broadcast backlash: Has Fox already angered millions of soccer fans?

The opening day of the 2026 FIFA World Cup delivered excitement, goals, and drama, but many fans were left talking about something entirely different. Broadcaster Fox found itself at the center of a growing storm after viewers accused the network of disrupting coverage during key moments of the tournament’s opening matches.