World Cup fever takes over Mexico City
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World Cup 2026 Group L Winner
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The expected travel boom from the World Cup is looking like it will be a city-by-city, match-by-match test of pricing power.
Across MLS, teams are using access to World Cup tickets as currency with existing and prospective clients, staging watch parties to reach new fans and building data-capture operations designed to convert tournament interest into long-term customers.
The green, white and red colors of the Mexican flag are blanketing parts of Mexico City as the country’s capital gets ready to host the opening match of the World Cup this Thursday.
At a time of sluggish growth, betting sites like FanDuel and DraftKings are counting on the global soccer tournament to boost online sports gambling.
Free World Cup tickets are part of Airbnb's latest promotion, but the bigger story may be what the company expects the tournament to mean for Miami's economy.
Affordable options are driving bookings for short-term rental platforms, however. Theo Keith with Airbnb noted that the 2026 FIFA World Cup is set to become the "biggest hosting event in Airbnb's 18-year history".
Between 6,000 and 7,000 Scottish soccer fans are expected to descend on Providence, Rhode Island for the World Cup.
